Why We're So Different
WHO WE ARE
Named one of Georgia's Top 100 Most Notable Georgians by Georgia Trend Magazine and the Atlanta Business Chronicle's Top 40 under 40 most influential leaders, Chamber Marketing Makeover Founder and StoryBrand Certified Guide Demming Bass is an accomplished and proven business and nonprofit leader who has been nationally recognized for his extensive branding and marketing communications, public policy, leadership development and business development successes.
His diverse career includes more than 20 years of in-depth experience in management at one of the nation's top SaaS (Software As A Service) companies - Constant Contact - as their Southeastern U.S. Regional Development Director and as a chamber executive at four of the nation’s top chambers of commerce/economic development organizations (Cary and Raleigh in the Research Triangle of NC, and Gwinnett and Cobb Counties in Metro Atlanta, GA).
In addition to the honors mentioned above, Demming has garnered numerous local, statewide and national awards and recognition in recent years including:
Constant Contact's Regional Development Director of the Year in North America
Georgia Trend Magazine’s “Top 40 Under 40” most influential leaders in Georgia
Cobb Life Magazine’s “Top 20 under 40” most influential leaders in Cobb County
Recipient of the National “Best of Show Award for Communications Excellence” – the top chamber communications award in the nation – two national “Grand Awards” and 40+ national Awards for Communications Excellence from the national chamber association, ACCE
Demming has been a regular presenter at regional and national conferences including the American Chamber of Commerce Executives National Convention and the Association of Chamber of Commerce Executives Conferences for Georgia, Tennessee, Alabama and the Carolinas. His articles and columns have also been featured inThe Business Journals nationwide as well as for the Atlanta Business Chronicle, Atlanta Journal-Constitution, Raleigh News and Observer and Triangle Business Journal.
He has served in a leadership capacity at state and national levels, including as the former National Communications Division Chairman and National Awards for Communication Excellence Chairman for the American Chamber of Commerce Executives (ACCE), Board of Regents for the US Chamber’s Institute for Organizational Management at the University of Georgia, Chairman of the United Way of Cobb County’s 2012 Campaign, and Board Member for the Cherokee-Cobb Joint Economic Development Authority.
Demming graduated cum laude from North Carolina State University with a BA in Communication and was named the NC State Alumni Association’s Outstanding Alumni in the field of Communication and Public Relations.
He is a 2000 IOM graduate from the US Chamber’s Institute for Organizational Management at the College of Charleston.
Demming Bass, IOM
We hate to see chambers waste their time and marketing dollars.
How many times have you been confused with local government? Or the US Chamber? Or the rival chamber one town over?
At Chamber Marketing Makeover we help chambers clarify their brand message so their marketing works.
WE'VE BEEN THERE
As former Chamber executives ourselves, we know how hard it is when you wear dozens of "hats" every day and you're pulled in so many different directions.
Deadlines and back-to-back events make it difficult (if not almost impossible) to communicate clearly and proactively in a way that helps members engage. Many times you're probably resigned to the bad habit of simply copying and pasting the same old article, email or ad from last month's event or last year's dinner, updating the specifics and new sponsors and hitting send - hoping it works like last time.
With so much competition from other chambers, nonprofits, BNI groups and more, your membership growth may be stagnant, retention is still a struggle, attendance is down, and non-dues revenues are shrinking. And if you're honest, you know you can go back only so many times to the same wealthy members and sponsors to hit your revenue goals.
Not to mention, you have a board or a boss you are held accountable to - and that can cause lots of sleepless nights.
To top it off, will your chamber job or our chamber industry adapt, evolve and survive the next decade or are your best days behind you as warned could happen in ACCE's Horizon Initiative: Chambers 2025?
We believe it doesn't have to be this way.
We understand because we've been there. We've felt the pressure as chamber executives and marketing professionals just like you.
But now we have a solution. A proven formula and roadmap to turn your chamber's stagnation into success.
WE HAVE THE SOLUTION
Chamber Marketing Makeover Founder Demming Bass is a StoryBrand Certified Guide and Copywriter who has helped coach and train hundreds of chambers and thousands of nonprofits and businesses to be better marketers while simplifying and clarifying their messaging.
Demming has implemented these same strategies and achieved remarkable success. His marketing and branding strategies helped increase revenues by $2.4 million at one chamber (during a recession in fact) and increased revenues by $740,000 in less than three years at another.
A 17-year chamber veteran at four of the largest chambers in the Southeast, his branding efforts helped two different chambers gain honors as the "Top 3 Metro Chambers of the Year" by the American Chamber of Commerce Executives and he and his teams have been awarded more than 40 ACCE Awards for Communication Excellence over the years including multiple Grand Awards and Best of Show Honors.
"Demming's marketing and branding strategies really revolutionized our chamber, boosted our revenue and dramatically increased our influence,"says Gwinnett Chamber President Jim Maran.
Later, as Constant Contact's Regional Development Director for the Southeastern United States, he coached and taught more than 8,000 chambers, businesses and nonprofits how to become better marketers - many dramatically increasing revenues after applying the best practices he shared.
"Demming taught thousands of businesses and chambers how to be better marketers and boost profits. His simple, proven advice and framework are like gold," shared Wendi Caplan Carroll, Constant Contact's National Director of Field Sales and Marketing.
WHAT YOU GET
Going through the Chamber Marketing Makeover, you'll not only walk away with the physical plan, collateral and content, but you'll also learn the WHY behind the plan and the secrets and formula to great storytelling - which is the secret to the world's greatest brands like Apple, Coca-Cola, Chick-fil-A, and more.
The mind is wired to listen and pay attention to a powerful story and you'll learn how to translate that phenomena into marketing messaging that works.
We create for you a customized Chamber Message Strategy and Script that tells the story of your members and the role you play in that story to help them achieve success. Telling this story in this way attracts members and sponsors.
THE ONLY MARKETING YOU WILL EVER NEED
If you'd like to take your marketing to a completely new level that blows away the competition, we will also create and manage key marketing and branding collateral used by today's top brands, but that you're probably not taking advantage of, including:
A website that engages
An email drip/nurturing campaign that converts
A customized, effective sales letter that will close high-end members and sponsors,
A new lead generating pdf to capture thousands of new member and sponsor prospects, and
3 perfectly written testimonials that people will read and believe.
As a bonus - and perhaps most valuable of all - our Premium Makeover Package offers lifetime access for your current staff (and future staff) to the StoryBrand Online Marketing Roadmap Course that teaches and reviews the step-by-step process to create these same 5 pieces of marketing collateral again and again for other programs, events, departments, and initiatives.
The bottom line -- we will make you and your team chamber branding ninjas.
And together, we'll save our industry. One chamber at a time.
In ACCE's Horizon Initiative: Chambers 2025 Report, ACCE President Mick Fleming stated, "It's the connection between technology and human touch that is going to differentiate chambers and make it so that this communication revolution makes you successful."
That human touch begins with understanding and communicating each member's story and the transformational role you play in it.
Just like in business, it's not the best or biggest chamber or program that attracts the most members, dollars and sponsors -- it's the chamber whose message is easiest and quickest to understand.
Chambers that simplify and clarify their messaging win in the marketplace. That chamber should be you. Why wait any longer?
Call us and get started today with a free consultation.
Need more details? Contact us
Any questions or want to learn more? Contact Demming at 678-414-4508 or email@example.com.